• They're educated: 94% attended college

• They're affluent: average household income is $79,000

• They're responsive: 89% order merchandise/services by mail/phone

• They're avid readers: 90% read books as a leisure activity

• They're charitable: 95% contribute to one or more causes

• They're socially active: 78% are involved with one or more social causes

In a 1993 survey of 113,000 Americans conducted by professors at City University of New York, Unitarian Universalists had the highest percentage of college graduates among the nation's religions. Unitarian Universalists ranked second in the category of median household income after Reform Judaism.

The UUWorld is published under the auspices of the Unitarian Universalist Association, which serves 212,000 UUs in more than 1,000 congregations across North America.

UUWorld Reader Profile

Education:

Attended college	94%
Graduate study	65%
Graduate degree	52%

Affluence:

Own their primary residence	77%
Average household income	$79,000
Average household market value	$324,000

Occupation:

Professional (doctor, lawyer, architect, etc.)	19%
Retired	26%
Self Employed	7%
Homemaker	6%

Age:

Median

57 years

Gender:

Female	65%
Male	31%

UUWorld readers own investments

Mutual Funds	55%
IRA/Koegh	53%
Money Market Funds	44%
Corporate Stocks/Bonds	43%

49% of UUWorld readers use the services of investment advisors

UUWorld Readers Are Responsive

• 89% of UUWorld readers ordered merchandise/services by mail/phone in the past year, with a mean spending of $2,674.

Books	73%
Travel: Airfare, Car Rentals, etc.	58%
Clothing	58%
Travel: Accommodation and Information	56%
Gifts	52%
Records/Tapes/CDs	38%
Computer Software	33%
Magazines	30%
Seminars and Continuing Education	20%
Gardening Tools	14%
Environmental/Natural Products	13%

• The mean spending by mail/phone in the past year was $2,674.

• 73% of UUWorld readers purchased books in the past year.

Active...

The leisure activities of UUWorld readers:

Read Books	90%
Attend Concerts/Music Performance	82%
Church/Charitable Work	78%
Exercise/Physical Fitness	77%
Visit Gallery/Museum	72%
Attend Show/Theater	70%
Gardening	65%
Adult Education/Workshops	60%
Volunteer for Social Causes	50%

UUWorld Readers Are Socially Responsible

• 95% of UUWorld readers have contributed to one or more causes in the past year:

Religion	67%
Public TV/Radio	56%
Environmental Funds/Endangered Species	44%
Education	42%
Hunger	48%
Social Services	35%
Reproductive Rights	32%
Medical/Health Issues	30%
Animal Rights & Shelters	26%
Women's Rights	23%

• UUWorld readers hold liberal political viewpoints:

Liberal	60%
Moderate	16%
Progressive	12%
Centrist	2%
Conservative	2%

UUWorld Readers Are Connected

• 85% of UUWorld readers have a computer at home connected to the internet.

• 94% of UUWorld readers purchased books in the past year, spending and average amount of $247.

• 90% of UUWorld readers prefer to purchase "green" products.

• 75% of UUWorld readers participate in spiritual practices, and 48% practice meditation.

Source: Lewis and Clark Research, April 2005

Editorial Profile

UUWorld, the journal of the Unitarian Universalist Association, features articles on religion, society, ethics, and arts written from a non-dogmatic, liberal religious perspective. UUWorld readers care about values like social justice, religious freedom, democratic decision making, and community service. Recent issue themes include spirituality from paganism to humanism; race and class; the changing family; and welfare reform.

Total Circulation
125,000

Publication & Closing Dates

Publication Dates
Four times per year:
Fall
Winter
Spring
Summer

Advertising Closing Dates

Issue	Reservation & Materials Deadline	Approximate Mail Date
Summer	March 15	May 15
Fall	June 15	August 15
Winter	August 30	November 1
Spring	December 15	February 15
Summer	March 15	May 15

Subscription Rate
1 Year: $14.00
2 Year: $27.00
3 Year: $39.00
1 Year Foreign & Canadian: $20.00

Cover Price
$3.95

Contact
Advertising Department
617 948-6502